NIAD Member


January 27, 2017
Five years ago, the analytics firm comScore partnered with UPS to poll five thousand consumers on their online shopping habits. The results? In 2016, shoppers made 51% of their purchases online, compared to 48% in 2015, and 47% in 2014. The five-year study also found that an increased reliance and convenience of smartphones has bolstered...
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